Our Genesis: A New Mythology
Blending Shan Hai Jing's legendary creatures with contemporary beauty artistry
The Shan Hai Jing (The Classic of Mountains and Seas) is more than an ancient text—it is a global blueprint for wonder. For millennia, its tales of uncharted lands and extraordinary creatures have ignited curiosity across cultures.
We asked a modern question: What if these legends were not just stories, but an invitation to reimagine beauty? What hues would paint a phoenix’s wing? What textures would clothe a sea dragon’s scales?
Our answer is a luxury beauty house that turns this epic curiosity into tangible, sensorial art. We are the modern cartographers of this forgotten world—mapping its mysteries onto the faces, hands, and lives of anyone who dares to stand out, to explore, to be unapologetically themselves.
Our Philosophy: The Three Pillars
We build our beauty on three non-negotiable principles—each rooted in the Shan Hai Jing’s spirit of exploration, crafted for the global explorer.
Frontier Color & Texture
We chase the "unseen" in every shade and finish. Our labs invent what nature hints at: iridescence that shifts like a dragon’s hide, matte pigments as deep as a mythical valley, and highlights that glow like celestial light.
Skincare Alchemy
We honor nature’s intelligence, both real and legendary. Our formulas blend rare, sustainably sourced botanicals with cutting-edge bio-technology—each elixir a ritual of transformation.
Collectible Artistry
Beauty should be displayed, not hidden. Every compact is sculpted to feel like a sacred artifact; every bottle a faceted vessel—crafted to elevate your vanity and stand the test of time.
Our Commitment
We believe luxury must be responsible—and inclusive. Our promises are non-negotiable:
Inclusive Performance
Every formula is rigorously tested to flatter the full spectrum of global skin tones and types—no one is an afterthought.
Clean & Conscious
We use clean, transparent ingredients. Sustainable sourcing and refillable packaging ensure luxury doesn’t cost the planet.
Cruelty-Free, Always
Our beauty is born of wonder, never harm. We never test on animals, partnering only with like-minded suppliers.
The Shan Hai Jing Explorer
They are creators, not followers. They curate their lives with intention, and their beauty with audacity. They find inspiration in the arcane, and power in self-expression.
They don’t wear masks—they wear armor: a bold lip, a glowing complexion, a palette that tells their story.
They are the myth, made modern.
And they come in every form: every gender, every age, every background—united by a love of exploration.